Did you realise that only a small per percent of business conversations around the world involve native speakers? The rest involves at least one non-native speaker. However, non-native speakers will always have doubts about their capabilities. What can we do about it?

How do you build stronger relationships with the media? In March, two of our clients opened the doors to their R&D facilities for exclusive press days. From behind-the-scenes factory tours to test drives and in-depth expert talks, these events proved once again that engaging journalists in person creates lasting impact and visibility.

As the world returns to in-person events, the automotive aftermarket proves the power of real-life connection. From major trade shows to exclusive gatherings like Doyen Auto’s event in Sardinia, the industry shows that face-to-face engagement still drives the strongest brand loyalty something no digital format can truly replace

What is the impact of COVID-19 on the communication of the aftermarket players? What is it that media experience? Are there any trends? And what does media need from the aftermarket?