Mills Advertising is the PR partner for the European launch of Wolf Oil’s HD Offroad lubricant line at Intermat Paris
Wolf Oil, the emerging challenger in the lubricant industry, chose to participate to Intermat 2018 in Paris to announce the European launch of their HD Off-road lubricant line. Mills was the official PR partner to assist in the preparations and at the show. This was a premiere for the Belgian lube specialist, attending the most prestigious French international construction and infrastructure fair. Ready and willing to talk to the trade press, they got the full Mills care to make it a success. We not only facilitated the development of a solid media schedule for Europe but also used our extensive journalist contact network in the trade press, arranging interviews especially with the French trade press. Strong interest aroused for the new comers in the communication landscape and a fantastic press coverage was reached.