This year, the fair was from 25-28th of March. It is the biggest trade fair for automotive professionals in Benelux. During the fair at Brussels Expo, you can discover the latest innovations and most successful products for the automotive aftersales sector. There are 400 manufacturers and exhibitors, showing more than 1000 products. And more than 32,000 suppliers and colleagues visit the fair.

3 of our clients had stands at the fair; Gates, Federal-Mogul and Champion (Wolf Oil Corporation). The Mills Advertising media team was there to meet with the automotive magazines and discuss up and coming features suitable for our clients to advertise in.

More importantly, our PR-team was hard at work during the fair for Champion and Federal-Mogul. Before the Fair, we arranged interviews for both clients with the Benelux press. During the fair we were there every step of the way to ensure good meetings took place benefiting both the journalists and our clients. The purpose of the press interviews was to build on the relationship between our clients and the journalists.

The magazines that were present at the fair were Aftersales Magazine, Carfix, Automotive Werkplaats and AMT. It was a successful and informative fair.

Looking forward to the next ones! We will be at CeMAT Hannover (23-27 April) for our new client Exide and we will be at Intermat Paris (23-28 April) for our client Wolf Oil.

Loes Mills