TV, Radio & Cinema are specialist sectors that require specialist knowledge and experience. Our services include providing clients with cross media advice on integrating these specialist sectors with the printed press, outdoor, online and mobile advertising campaigns.

Television is a good medium to launch a new product and build the brand. Whilst Television still commands massive budgets of fast-moving consumer goods, times are changing. The use of sophisticated home entertainment systems to watch cinema-quality DVDs and the growth of Digital TV mean that people can skip or filter out the advertising. Add to this the trend toward downloading news and films on mobiles and iPods, and one can see that traditional TV advertising is in decline.

Radio is a more affordable option than Television, particularly when combined with print, and can be used most effectively to drive listeners online to a client's url or a selected reseller where response can be converted into sales.

Cinema advertising has a lot of impact and can be used to target very specific groups as each movie attracts a certain type of audience. The relaxed state of mind that people are in when they go to see a movie, improves the receipt of the advertising message.