For the introduction of the MSI X-Slim Series, Mills Advertising organized a press event for the Dutch lifestyle press. At the event, at Hotel Arena in Amsterdam, the goal was to introduce the press to the notebook manufacturer MSI and their exciting new X-series product range.

During the event here was a presentation on MSI's current and future activities and also the opportunity for the press to try out all notebooks from the X-Slim series. They could also talk to the MSI product experts present about technical aspects of the products and even enter a competition. One of the journalists was very happy indeed when he left with a brand new MSI X-340 notebook.

Mills was responsible for selecting and inviting the journalists, arranging the location and catering, creating the invitations and press material, gifts and all follow up with the press after the event. The event resulted in good print and online coverage in titles like Elle, Veronica Magazine and Volkskrant.