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Lead Generation & Client retention Solutions
Mills advertising has launched a new marketing tool that has been specifically designed to generate new business leads; Leads solutions. As well as being a new business creator, Lead Solutions also helps with client retention and stimulates existing customers into more interaction with your brand and an increase in their marketing activity.
Lead Generation programme
Ensuring a constant flow of new leads is vital for business growth. Our programme creates new leads through a combination of direct mailings, online advertising, search engine marketing and event promotion, affiliate marketing, co- creation campaigns, RSS feeds and social media. Once the step of new data collection has been completed a client retention plan should also be implemented.
Client retention through customer relationship management
Gathering new sales leads is vital, but once the data has been collected and leads turned into new clients comes the next hurdle. Retaining those customers. And even more challenging. Creating customer loyalty to turn one off buyers into regular purchasers.
Before lead retention begins the existing database must be cleaned up & dead leads discarded.
Once opt in data has been finalised we will then use email, web and mobile to inform customers of new offers and also to push existing potentials to new purchases. Our aim is to both inform and stimulate existing customers in the client database. Tools such as e-books and forums are ideal for this purpose. The ultimate goal is to create a community atmosphere where people feel part of a unique experience. In return for opting in & leaving their details they will get access to a new exclusive club, “The Business community”. This should be an area where they feel comfortable visiting on a regular basis.
The Business community creator.
Nowadays web savvy potential customers want to be involved in company experiences rather than be sold straight advertising. Mills can create a platform where these potential clients can interact with other visitors to the site and obtain useful segment related info. Thus creating an area where they feel comfortable visiting on a regular basis.
This community would be a micro site with chat/forum capabilities. Here visitors can download e-book info on products & services, twitter/blog their views and request company RSS feed updates. People can join, leave details and receive free updates. In return they view the advertising and special offers that the company has.
Tweets, forums, blogs are a great way to position a company as an expert in a field. They ensure continuous interaction with existing customers. Vital for client retention. Once engaged the customers should feel that they are part of a bigger picture of a community, where they can return regularly to discuss and exchange ideas. They are then also more likely to be susceptible to new offers and eventually new purchases. Other great tools for engaging visitors and encouraging interaction are webcam & podcast events.
All 3 programmes above are designed to be used as cross marketing tools with regular branding campaigns to create both branding impact and leads/sales. All the elements mentioned are measureable and ROI accountable.
Click here to learn more or call us to make an appointment for a personal presentation.
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